Search Engine Marketing keeps you in front of your ideal customers. If they search for your competitor’s product, you’re the first result, every time. We ensure results by using Professionally written copy, pin-point accurate targeting and structured campaigns. Have a look at how we do SEM below.
First, we start with research:
- Market Size Estimation with Monthly search estimation and some Estimated results.
- Keyword Research includes the first round of keywords, ranked by popularity and position.
- Budget & Result Estimation includes creating Cost Per Click (CPC) spend estimates based on search volume and keyword popularity.
After our research, we’ll implement your ads:
- Implementation includes the final round of Keyword Development with A/B tests for all keyword combinations.
- Creation of AdGroups and individual ads using previous research and data.
And then we monitor, maintain and update your ads:
- Validate and update researched keywords
- re-evaluate CPC ad spend
- prepare new A/B tests (if keywords are updated) and implement A/B test results
These are all part of the essential monitoring and maintenance of your ads